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Retailers fined and warned for misleading price tags

Brunei Darussalam , 04 February 2022

Two retailers were compounded and another was warned for violating the Display of Price Order by the Department of Competition and Consumer Affairs (DCCA).  The retailers infringed on the order by displaying the price of goods inconsistent with the actual price consumers had to pay upon purchase, said the department.  Compounds of BND700 (USD 520.69) and BND500 (USD 371.92) had been issued to two of the stores while one was given a warning notice.

The Display of Prices Order and the Consumer Protection (Fair Trading) Order is enforced to protect consumers from unethical business conducts, said the department, adding that businesses are to be mindful in ensuring fair and ethical business practices which include displaying price information clearly and accurately.

"Ethical business conduct is the key building block to earning consumer trust and in creating a healthy business environment", said the department.

Businesses found to violate the Display of Prices Order may face a maximum penalty of BND20,000 (USD 14,877) fine and imprisonment of five years.  Consumers encountering misleading or deceptive business practices are encouraged to report to the DCCA through Darussalam Line at 123, the PenggunaBijak mobile app, or via email to aduanpengguna@jpes.gov.bn or consumercomplaint@jpes.gov.bn.  A link to the official article can be found here.  For more information on the DCCA, please find the link to their official website here.