Business issued warning for deceptive sales practices

DEPS emphasises the importance of ethical conduct in sales activities, urging businesses to comply with the Cheap Sale Price Regulations, Consumer Protection (Fair Trading) Act, Chapter 261, and the Price Display Order. Clear and accurate pricing, discounts, and terms and conditions should be prominently displayed to assist consumers in making informed purchasing decisions.

Businesses are reminded to cooperate with DEPS by providing accurate sales price lists and displaying Sales Notices prominently in their premises. Failure to comply with the regulations may result in penalties, including fines not exceeding BND1,000 under Chapter 10B of the Price Control Act, Chapter 142. Subsequent offenses could lead to heavier fines of up to BND20,000 and imprisonment for five years as stipulated by the same act.

Consumers are encouraged to report unethical business practices to DEPS through the PenggunaBijak mobile application or Talian Darussalam 123, providing supporting evidence such as payment receipts or photos for further investigation.